It is no surprise that the cosmetic industry sales have skyrocketed over the past few years. In 2021, the cosmetic industry was worth $380.2 billion and as per stats, it will reach $463.5 billion by 2027! This figure says a lot about the rising popularity of cosmetic and plastic surgeries.
The trend of cosmetic procedures has been on the rise mainly due to the growing lack of self-esteem issues and the perpetuation of beauty standards. Celebrities like Kylie Jenner have further accelerated the industry; elevating the beauty standards that can only be achieved through surgeries. The sudden transformation that one can achieve by undergoing cosmetic procedures such as tummy tuck has also contributed to its rising demand.
Another example can be Oli London, who in order to look like one of the BTS members, Jimin, went through 15 surgical and 100 non-surgical procedures!
In this article, we have jotted down some factors which lead people to get attracted to cosmetic procedures.
Cosmetic Industry: What Is Its Marketing Strategy?
Natural beauty; the Holy Grail to attract the majority of people has now been adopted by the cosmetic industry. Appealing packages and ingredients that do not have dire impacts on the skin are generally preferred. Nevertheless, chemicals are still used that can cause extensive damage to the skin but now their impact is quite less. Companies are manufacturing handy products that are easy to use while travelling as well.
Likewise, the procedures have become really simple and time-saving. Now, you can easily cater to your fine lines and wrinkles in just 15 to 20 minutes as most clinics offering Botox Dubai require this much time for their application.
Cosmetic Procedures: What Is Compelling People to Go for Them?
As we live in the 21st century, people see themselves every day on their phone screens. While gaping at their own selfies they tend to detect and scrutinize their “imperfections”. Cosmetic surgeries have especially picked up heat due to the trends on social media applications like TikTok, Snapchat & IG — when getting a nose job became a trend.
Only in 2020, 15.5 million cosmetic procedures were conducted, with Rhinoplasty (nose job) topping the list— with more than 352000 surgeries. According to a report, 4.4 million Botox procedures were performed in 2020. This list goes on as you explore different procedures.
Cosmetic Procedures: Who is the Biggest Consumer?
Previously, aesthetics was only associated with women. However, things have drastically changed now. Although women, in general, are major consumers when compared to men. Still, men account for a major chunk as well. A report from the American Society for Plastic Surgery revealed that 7% of the total consumers for cosmetic procedures in 2018 were men. And the number has grown since then.
Likewise, young girls believe that finding new products that fit their contemporary lifestyle is more Instagrammable. Therefore, the looks that are trending on social media are; ‘the instant fix’, ‘the doll look’, and ‘skincare from the Earth’.
The instant fix explores the idea of old age. It claims to defy any wrinkles, bags, and lines by following a proper skin-care routine. In the doll look, women (some men too) use heavy make-up or go through extensive surgeries in order to have a doll-like face.
‘Skincare from Earth’ is for those people who aspire to have a more natural look. This revolves around eating healthy food and exercising. Moreover, paying a lot of heed to mental health is also an important part of it. This trend signifies the link between mental health and skincare. People following this trend believe that good mental health leads to good skin.
Cosmetic Procedure: Its Impact on Women?
By forming advertisements with unrealistic beauty standards, the beauty industry can jeopardize women’s self-esteem. This inculcates anxiety, and low confidence; making them question how they look. A lot of women have started depending on the cosmetic industry, wanting to change how they appear.
Ultimately, this not only shatters their self-confidence but is heavy on their pockets as well. About $7 billion were spent on cosmetics in 2008 only.
The way society operates puts a lot of pressure on individuals in general and women in particular. Therefore, to meet the high and ever-changing beauty standards, girls become a victim of these unrealistic standards at a young age. As a result, a huge number of patients undergoing a tummy tuck in Dubai are women. They opt for this procedure to achieve that sleek, slim and desirable physique that everyone adores.
In short, the high expectations of society and the superficial nature of human beings have altogether led to the boom in the cosmetic industry.